Optimize Your Page Titles for Search Engines

Titles are perhaps the single most important thing in your blog which can sometimes suffice alone to attract visitors and potential customers. Google advises you to use them prudently.
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The best practices in this regard are:

  • Making descriptive titles. It is the first thing one happens to know about your page.
  • Making them concise and to-the-point. Longer ones not only confuse your potential visitors, but also fail to appear properly on the search engine results page.
  • Not stuffing irrelevant keywords. Google is sharper than you think!
  •  Using <h1> for the blog's/site's header, and <h2> for posts'/pages' titles.
  • Trying to summerize your page's contents in a single phrase. It will not only increase the confidence of your visitors in you, but get you higher SERP as well.

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